Scorecard
How much of your pipeline is theater?
Eight questions. Sixty seconds. A score and the symptoms showing up in your pipeline.
Statement 1 of 8
Everyone touches pipeline, but no single person owns the path from first touch to booked demo.
Statement 2 of 8
Our dashboards show activity, but they can't tell us why pipeline did or didn't form.
Statement 3 of 8
We added AI tools, and we're busier, but pipeline didn't measurably lift.
Statement 4 of 8
Qualification lives in people's heads, not in a system the team can run.
Statement 5 of 8
When inbound slows, pipeline slows with it. We don't have a second reliable engine.
Statement 6 of 8
Deals stall unless a founder or leader steps in to push them.
Statement 7 of 8
We can't commit a number to the board without hedging it.
Statement 8 of 8
We've outsourced growth before and it created dependency, not capability.
Score all eight statements to get your number.
Find where your revenue system is leaking.
The scorecard names the symptoms. The 5-minute diagnostic reads your full revenue system and tells you what to fix first.